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Telecom2009: Broadband & Beyond April 19-23, 2009 - Las Vegas, Nevada Telecom Technology Papers Tuesday, April 21 / Wednesday, April 22
Download a PDF of the Telecom2009 Schedule at a Glance
9:00 a.m - 9:10 am Opening Remarks Speaker John D. Abel, Partner, Team Lightbulb
9:10 a.m. - 9:30 a.m. High Definition on MPEG in Internet Protocol, Backbone and Access Network Considerations This paper looks at the hard decisions in the network elements, operation support systems, telemetry networks and the cost of meeting the challenge. Several IP Networks have struggled with Inter-packet Jitter in IP Networks at many routing points. The issue is often elusive and for years been like chasing the next culprit. So far, most of the solutions have been easy to provide in MPEG-2 and Standard Definition networks. MPEG-4 and HD provide known requirements which many companies are avoiding the hard decisions. Speaker Kelly Daniels, Telco Planning, Inc.
9:35 a.m. - 9:55 a.m. Challenges in Transforming Networks to Support Premium IPTV and Triple Play Services As the Broadband market grows and the demand for Triple Play services to the mass market increases, service providers are forced to evaluate their existing network infrastructure and make strategic decisions on network re-structuring to deliver Triple Play services. In order to accommodate the growing bandwidth need for content rich applications, operators are exploring different strategies to have a tangible network infrastructure which can be utilized to deliver Triple Play services. This paper focuses on challenges involved in re-structuring the network and shows how Wipro's solution can help in overcoming the challenges in delivering premium Triple Play services. Speaker Girish Dandin, Wipro Technologies
10:00 a.m. - 10:20 a.m. The Advanced Encoder: Delivering Quality of Experience Whatever the Resolution Explore the latest technological developments at the encoder and multiplexer, aimed at delivering the maximum quality of experience over any IP platform. This includes advanced forward error correction and jitter control to maintain high resilience at the receiver, whatever the platform. This paper also looks the latest in encoding techniques, using bespoke high power processors to use all the functionality of the MPEG-4 codec, which in turn increases the robustness of the signal at significantly lower bitrates. Speaker Jean Macher, Director - Marketing, Head-end Solutions, Thomson
10:25 a.m. - 10:45 a.m. Encoding Technology for Television Over DSL Explore the challenges facing TV-over DSL operators to "do more with less" in order to stay competitive and deliver services to homes with more than one television or set-top box. Learn how today's state-of-the-art encoders are providing the solution. Since TV is typically shared with the subscriber's other DSL services including Internet and telephone, operators must find new ways to deliver ever-larger quantities of content, including HD offerings, via the limited bitrates available through a standard DSL connection. Encoders should also have the ability to conserve bandwidth by working in capped CBR mode, which identifies easy-to-encode, low-complexity content that can be encoded at a lower bitrate, thereby freeing up capacity for data services. Speaker Thierry Fautier, Director - Telco Solutions, Harmonic
10:50 a.m. - 11:10 a.m. Managing IPTV Data Large-scale, live IPTV deployments are ever changing and need to be scaled as demand grows. Selecting a cost-effective, high-performance, scalable solution is critical to business success. This session provides solid insight into effective storage and sharing methods within the IPTV market including the storage technology known as CAS (content addressable storage). Focused on content, CAS is designed to make the searching for a given document content very quick so that it can be streamed or distributed easily, and provides an assurance that the retrieved data is identical to the one originally stored and keeps multiple copies for delivery in case of high traffic demand. Speaker Paul Carpentier, CTO & Founder, Caringo
11:15 a.m. - 11:35 a.m. Overcoming the Top Five Issues of Converged Billing The holy grail of triple play is the ability to provide your customers with a single bill for their video, voice and high speed Internet connection. This session addresses the biggest challenges faced in billing for bundled services and includes a case study of recent work in successfully deploying a triple play billing solution for a national wireless carrier. Speaker Richard McFarlane, President, Alliance Telecom Solutions
11:40 a.m. - 12:00 p.m. Helping CSPs Deliver the xPlay Experience This paper discusses business transformation from the operational perspective, and the impact of OSS on delivering xPlay services. The telecommunications industry has involved into a new services-centric ecosystem where communication service providers (CSPs) must revolve their business models around the delivery of innovative new services. Central to the delivery of the services is the inventory and fulfillment functions. Speaker Sanjay Mewada, VP - Strategy, Netcracker
12:05 p.m. - 12:25 p.m. Importance of Network Traffic Monitoring to Maximize Revenues/Profits with Current and NGN Networks A telecom technology war has begun and survival requires a telecom carrier to monitor their network traffic using advanced technology to accurately capture all the important billing events traversing their networks which will translate into revenue and profits. This network traffic monitoring advanced technology is not only available but it is now affordable to even the smallest telecom carriers due to manufacturing efficiencies and component cost reductions. Learn about Tekno Telecom's proposed solutions for network traffic monitoring. Speaker Darrell Merschak, Tekno Telecom
12:30 p.m. - 12:50 p.m. Internet Equality to Achieve Quality Video This paper explores Equality an alternative to Deep Packet Inspection. Today the Internet is suffering from a massive overload which creates a major problem for delivering quality video. This overload is due to applications like P2P which use many simultaneous traffic streams (flows). This is a major problem for ISP's and their customers. Historically, ISPs have attacked this problem using Deep Packet Inspection (DPI) to find P2P signatures, but with increased P2P encryption, this method only catches 75% and the remaining 25% of the P2P takes over. Thus, there is no improvement. A new technique, Equality, has proven to provide a fair and net-neutral solution to the problem. This is to equalize the total capacity provided to each subscriber so that multi-flow subscribers (like P2P) receive the same capacity as the main population of subscribers. Equality is protocol neutral, maintains the users privacy, and is fair to all subscribers, thus it is a politically clean technique, even to the FCC. Speaker Lawrence Roberts, Chairman, Anagran, Inc.
12:55 p.m. - 1:15 p.m. A Study of Video Over IP and the Effects on Broadband Architecture This paper aims at investigating the key element of Video over IP over various PON and DSL architectures by addressing the following aspects: Technology: What are the enabling technologies? Delivery: What IPTV delivery mechanisms are available? Capacity: What are the capacities for the varying technologies? Solution: What techniques offer the best solutions while ensuring network stability? Also, MPEG2 and MPEG4 as well as IGMP Snooping and Multicast Techniques are discussed. Speaker Dean Rosenthal, Market Manager, ADC
1:20 p.m. - 1:40 p.m. Packet Optical Transport Networks for IPTV -- Optimal Migration Paths This paper discusses recent advances and evolutionary strategies for migrating to a packet optical network for IPTV services. By deploying IPTV services on existing infrastructure and offloading data traffic onto integrated, Carrier Ethernet switch routers, carriers can utilize already deployed networks and minimize technology and TTM risks, thereby enabling a business case for rapid and profitable new service introductions. This strategy also allows for seamless migration toward next-generation broadband infrastructure without service interruption. In addition, the paper discusses implementing integrated network control via NMS architecture. Leave with a clearer understanding of optimal migration paths in transitioning toward a packet optical transport network for IPTV services. Speaker Wayne Walters, Director-Market Development, ECI Telecom
1:45 p.m. - 2:05 p.m. Enabling Broadband Stimulus This important session provides timely information associated with the latest developments in how carriers can capitalize on the broadband portion of the stimulus package. The Broadband Technology Opportunities Program (BTOP) is that portion of stimulus monies identified for the advancement of broadband services in unserved and underserved communities as well as for improved access to broadband by public safety agencies. The BTOP provides $4.7 billion to be distributed by NTIA and $2.5 billion to be administered by RUS. Speaker Dean Bekken, Total Access Solutions Manager, ADTRAN, Carrier Networks Division
2:10 p.m. - 2:30 p.m. Hybrid as a Pragmatic Precursor Paving the Way for True Convergence IPTV technology is quickly moving from what was initially a telco-only tool to gain relevance in digital TV at large as a cost effective service innovator. The result is a clear crossover between broadcast (DTT, DTH) and broadband (cable, DSL). More recently, this crossover also increasingly applies to cable operators, where broadcast (DVB-C) and broadband (IP DOCSIS) naturally meet on the same cable conduit to create the optimal mix of bandwidth efficiency and interactivity. The presentation explores the key technology ingredients operators need to optimally leverage the hybrid IP-DVB trend on their networks. It also covers how to anticipate and create more comprehensive convergent services in which context-related media assets are commercially bundled across delivery conduits, as wells as how content can flow between consumer devices in a way that is transparent to the consumer. Speaker Graham Turner, Nagravision Kudelski Group
2:35 p.m. - 2:55 p.m. Utilizing Advances in Multi-Carrier Transmission Technology to Expand Video Transport Capabilities This paper explores expanding video transport capabilities by taking advantage of advances in multi-carrier transmission technology. Deployments of 10 gigabit/sec DWDM technology in metro and regional areas have provided the foundation to expand service offerings to wireless backhaul, enterprise, high speed data and high definition video. The continued growth in demand for all things video has placed increasing bandwidth demands on these backbone networks. Advancements in Multi-Carrier technology are available that enable service providers to leverage the existing network infrastructure investment to deliver ten times the existing service bandwidth without the need to re-engineer and re-build the network. Speaker Andres Viera, Director - Technical Marketing, OpVista, Inc.
3:00 p.m. - 3:20 p.m. Downloading/Streaming HD over the Air - Home Video's Future This paper discusses UWB and its potential in the wireless HD streaming market from an insider viewpoint. On the heels of Sigma Design's collaboration with Monster Cable to power the "Wireless Digital Express HD" by Monster, Hung Nguyen discusses the need for a simple wireless standard with the ability to carry HD content and why Sigma, and many other market players, believe UWB will emerge as one of the most trusted forms of wireless connectivity in our homes. Speaker Hung Nguyen, GM & VP - Wireless Products Division, Sigma Designs
3:25 p.m. - 3:45 p.m. Solid-State Drive (SSD): Disruptive Storage Technology for Telecom and Broadband Data Delivery This paper explores Solid-state drives. Solid-state drives have become excellent replacements to rotating hard disk drives for high performance, low power computing and data delivery applications. Solid-state drives have no moving parts so they are inherently more reliable than HDD alternatives. In addition, SSDs consume one-tenth the power per IOPS of HDDs and support green computing. SSDs can change the data delivery paradigm in the areas of the data center, the transport and the end user. Think of the scenario of video on demand (VOD): SSDs provide significant TCO value proposition in the data center (where the video is stored). This requires high IOPS, high performance, low power and small physical footprint. SSDs also provide great value in the transport. The more the network morphs into a computing platform and DVR functionality gets moved to the network, the high duty cycle and high reliability of SSDs is very valuable (this is the Cisco/Nortel model). Finally at the end user level (the DVR), the cable companies can get rid of their biggest repair headache HDDs failing. Consumers can also get rid of the annoying clicking of the HDD on the DVR. Speaker Gary Drossel, VP - Product Planning, SiliconSystems
3:50 p.m. - 4:10 p.m. Enabling Future Content Delivery for Next-Generation Video Infrastructure Applications From content creation to consumption, the burden on the infrastructure to deliver a pleasing consumer experience is significant. This paper addresses many of those challenges including real time delivery with no latency, support for H.264, MPEG4 and H.263 codecs across multiple platforms and devices, secure content consumption, distribution and delivery. Speaker Rajesh Pal, Strategic Marketing Manager - Video Infrastructure Solutions, Texas Instruments
4:15 p.m. - 4:35 p.m. The Terabit Future for Access Networks: How Demand Trends Are Accelerating Technology Shifts This session explores a rapid sea change underway in commercial last-mile networks and provides context for the level of performance and innovation that will be demanded of broadband services from providers in the future. The core issue driving this transition is, in a word, video projected to account for 50% of all internet traffic by 2012. Tapping lessons learned in engagements with service providers in more than 70 countries, Zhone presents a guided tour of how access network architectures are evolving in response to the rapid changes in service demands. The discussion includes a survey of key performance metrics of the full range of next-generation FTTx architectures (like GPON, and Active Ethernet) as well as approaches to leverage last-mile copper (with EFM and ADSL2+ bonding); all enabled by a new class of intelligent, terabit-scale access concentration platforms. Speaker Steven Glapa, VP - Product Management and Marketing, Zhone Technologies
4:40 p.m. - 5:00 p.m. Watch, Click, Connect, Buy: How to Create Instant Customer Connections with Online Videos This joint presentation highlights the emerging online marketing options available by combining existing IP and Web video formats with emerging rich media and Voice 2.0 technologies to drive powerful new revenue generating-connections with consumers. The content covered describes the processes necessary from two perspectives: video production-distribution and telephony-voice 2.0 practices for integrating click-to-call into applications. The focus is on how to work with existing video and Web tools and technologies, emphasizing how to develop integrated connection features with minimal time-to-market and costs. Leave with a clear perspective on integration options, along with practical insights comparing how to accomplish this level of integration through hosted services versus creating these features in-house. Speaker John Hart, VP - Business Development and Marketing, IntelePeer Joseph Hofstader, Architect - Cloud Service Development, Microsoft
9:00 a.m. - 9:20 a.m. No Second Chance at IPTV User Quality: Choosing the Best Service Assurance Strategy Learn about a comprehensive service assurance strategy for delivering high-quality IPTV service over a complex broadband network. Explore real world issues of implementing a complete end-to-end service assurance strategy that continuously monitors the quality of the IPTV service from the head-end to the home, and how they can be circumvented. Speaker Gary Meyer, Product Manager - Video Analyzers, Service Assurance Solutions, JDSU
9:25 a.m. - 9:45 a.m. Television is More than Video over IP While optimizing the IP network is important for enhancing service quality, the final measure of any television delivery system will always be heavily influenced by this: Does it meet the customers' television service expectations? This paper discusses a three-dimensional view to measuring and monitoring the performance of television delivery. Key to this is keeping tabs on performance over time, over geography and most importantly, covering the complete protocol stack. Leave with an understanding the three axis of monitoring to deliver a holistic television experience to your customers. Speaker Danny Wilson, President & CEO, Pixelmetrix
9:50 a.m. - 10:10 a.m. Ensuring IPTV System Performance This paper discusses the technical issues of IPTV distribution quality and the types of measurements necessary to ensure IPTV system performance will be discussed. IPTV has the potential to personalize and maximize the viewing experience. While the potential benefits are huge, operators must assure that they are able to deliver a better and more reliable television experience offering a more diverse range of programming. As the economics of broadcasting over IPTV increase, demands for service quality and stability will increase in networks used to carry multitudes of services such as video, data, and voice. Speaker John Brendle, Senior Product Specialist, Sencore, Inc.
10:30 a.m. - 10:50 a.m. It's About the Services - Migration to a Service Based Management System This paper details the need that service providers have for more sophisticated management tools in existing and future architectures to cost effectively monitor and maintain control over the hundreds of services they offer in today's video networks. Also, the paper outlines the special functionality required of a new management system and explains the benefits and procedures associated with the basic but necessary - shift from an equipment monitoring system to a services management system. Speaker Ken Dumont, Director - Network Management Systems, Service Provider Video Technology Group, Cisco
11:00 a.m. - 11:20 a.m. Service Delivery Platforms for the Digital Home : Architectures that Make Them a Reality This paper focuses on some of the underlying technologies that are trying to keep up with trends and explores some of the innovative approaches in system architecture, silicon and software, which are being applied to meet these challenges. Residential gateways now plays a critical link bridging the wired and wireless worlds and are 'the' delivery platform for data, security, voice, video and storage services. Media transcoding, quality of experience, management, reliability and total cost of ownership (CapEx and Opex issues) and last but not the least, lower power (Go Green!) are just some of the challenges that the residential gateways for this networked, IP-converged of tomorrow have to be architected for. Speaker Saar Gilat, Mindspeed Technologies
11:25 a.m. - 11:45 a.m. Overcoming the Challenges of the In-Home Network Complexity Leave this presentation with a real understanding of the issues that cable operators face inside the home to deliver IPTV and triple play services. Get the steps that need to be taken in order to resolve them in a cost effective and timely manner. Traditional cable network test sets can not diagnose the IP and in-home related problems that occur with these new technologies. New test methodologies are required in order to install and troubleshoot these services with as little downtime as possible. Speaker Sean Yarborough, Director - Strategic Marketing, Spirent Communications
11:50 a.m. - 12:10 p.m. Leveraging the Web to Drive IPTV Viewership Learn how to leverage the web's powerful search and recommendation capabilities with existing infrastructures to create an experience that is dramatically more personalized and intuitive, addressing key points such as: accessing the web with existing infrastructures and set-top-boxes to offer an easy and intuitive interface; incorporating social media elements such as groups and recommendations into the interface; and keeping the attention of Generation Y. Learn what steps to take now to ensure the consumption doesn't start to take place at cable's expense. Speaker Alan Hoff, VP - Product Marketing, SeaChange International
12:15 p.m. - 12:35 p.m. The Mobile Web for Video, Voice and Data: Getting to 4G As telecom and cable operators pursue their quad-play strategies, there's a lot of discussion around what wireless networks will look like in 5 years. Referencing current and future mobile broadband business models, this presentation discusses: Wireless coverage models from virtual patios to community hot zones to ubiquitous mobile broadband coverage; Licensed and unlicensed spectrum opportunities what's working, what's it worth and what about that Whitespace? Translating mobile broadband bandwidth into killer video apps; Integrating wireless opportunities into the telecom back office for fun and profit! Speaker Steve Carlock, BelAir Networks
12:40 p.m. - 1:00 p.m. From Lab Test to Laptop: Growing WiMAX in Vertical Markets Covad Wireless successfully completed a WiMAX lab test and field trial in the San Francisco area this summer and as a result, will roll out fixed WiMAX service for business. This presentation addresses the trial and roll out strategy, technology solutions, and challenges WiMAX faces. Also, get a fresh perspective on the future of WiMAX in terms of business customers and their needs. Speaker Michael Cooke, Director of Engineering and Operations, Covad
1:05 p.m. - 1:25 p.m. The Bright Future of 4G Verizon's announcement that it will begin LTE roll outs in 2009, as well as the new rules designed to allow broadband devices to operate in white space spectrum, it seems like the future of 4G networks is a bright one. This paper discusses many questions, including: The current wireless landscape, with special focus on 4G; The implications of the FCC's decision to open the white space spectrum; The devices that can/will operate on these 4G networks in the future; The benefits/differences of LTE vs. WiMAX; What each 4G standard will mean for consumer and business end users Speaker Mel Yarbrough, Chief Revenue Officer, Towerstream
1:30 p.m. - 1:50 p.m. Hyper-Syndicated Video and The Future of VOD in Digital TV Ecosystems This paper describes "Hyper-Syndicated Video", techniques that address the issue of expanding VOD libraries beyond the walled garden, in essence virtualizing internet-based video so that non-traditional content providers (including those publishing user generated content) can make their content available within the walled garden while bypassing the costly legacy distribution VOD techniques. Hear methods for making the off-net content discoverable to subscribers transparently via the VOD menu, as well as the potential for new applications to leverage unicast delivery and deliver subscription video and dynamic playlists which retain the linear TV experience (e.g., personalized virtual channels). Speaker Gil Cruz, Director Market Development, Cisco Systems, Inc. Ben Hollin, Sr. Product Manager, Cisco Systems, Inc.
1:55 p.m. - 2:15 p.m. Deep Packet Inspection: Disruptive and Controversial This paper discusses the controversy surrounding deep packet inspection (DPI). Deep packet inspection is not only a disruptive technology, but a provocative one as well, as we've seen recently from the Net Neutrality news surrounding the FCC/Comcast hearings and the presidential election. It's a misconception that equal treatment of every packet is the solution to Net Neutrality; as we know, different applications and users have different requirements, and the accuracy of a sophisticated DPI platform enables differentiated treatment to enhance the quality and the end-user experience. In actuality, DPI doesn't disrupt an existing technology since this functionality and intelligence was never there in the first place. While still controversial due to the public Net Neutrality discussion, this label will fade away as DPI becomes mainstream. Speaker Fredrik Johansson, Director - Product Management, Procera Networks
2:20 p.m. - 2:40 p.m. Solving the Three Screen Distribution Dilemma Explore the challenges facing the distribution of content to the three screens. Using history as our guide what are the keys to effective production, distribution and exhibition of entertainment media on TV, PC and Mobile Devices. While clearly standards are required, there is more to it than simply agreeing on aspect ratio, resolution and frame rate. Lessons can be learned from some of the earlier transitions, for example from the big screen to the small screen as motion pictures were "panned and scanned" to fit on television screens, producers need to think about how their content will be viewed on the various devices during production. Distributors need to understand the dynamics of digital channels to ensure the highest quality experience, and the device makers need to incorporate the latest decoders, the highest resolution screens, and digital rights management Speaker Richard Mizer, CTO, Digital Ventures Diversified
2:45 p.m. - 3:05 p.m. Media Mobility: The Practical Convergence of Fixed and Mobile Content Consumption This paper presents a number of scenarios that illustrate the type of new services and applications that are possible and will discuss the challenges and likely solutions to moving content efficiently and effectively between different devices and across diverse networks . Protoype networks and applications that are being demonstrated today are highlighted. In addition, format exhange issues, digital rights management, and necessary network signaling protocols are discussed. Speaker
3:10 p.m. - 3:30 p.m. A New Concept for Robust Video Marking This paper outlines the research results that enable human readout, and outlines the challenges to make digital watermarks robust yet invisible, to allow wide distribution yet making it secure and to establish strong evidence linking the content to a consumer while maintaining privacy. Digital watermarking is the concept of permanent and imperceptible tagging of video data. User-specific marking embeds tracking information that identifies the last legal recipient of content. That mark does not enforce content use restrictions, but rather allows identification of content abuse, acting as a deterrent and encouraging responsible consumer behavior. It is a way to maintain control over the content while enabling more convenient content use that can effectively compete with free, but inconvenient and illegal content distribution. Speaker Niels Thorwirth, Director - Media Security, Verimatrix
3:35 p.m. - 3:55 p.m.
Turning Subscribers Into Audiences - Generating Revenue
through Personalized Advertising and Content Services Speaker Marcus Weldon, CTO - Access Division, Alcatel-Lucent
4:00 p.m. - 4:20 p.m. Advanced Advertising: Technical Steps in Reaching the Promised Land This paper discusses advanced advertising in the linear space and the migration path from the zoned-based advertising currently deployed by operators to the holy-grail of TV advertising one-to-one addressable advertising which includes interactivity, accurate measurements and national coverage. Additionally, learn about the various technical solutions and business models. Speaker Yaron Raz, Director - Video Solutions Marketing, BigBand Networks, Inc.
4:25 p.m. - 4:45 p.m. Building a VOD Advertising Business With 30-million US households already having access to video on demand (VOD) and that number expected to pass 60 million by 2010, VOD is an essential product for any operator offering digital television services. The major challenge for network operators and content providers is how to monetize the service and programming. This presentation identifies how IPTV operators can leverage their advanced networks to deploy advertising technology such as dynamic ad insertion to generate revenue from VOD. Learn about new capabilities such as real-time insertion of ads in interior program breaks and insertion into streamed video games that operators now have access to. Examine the challenges that operators and providers are working to solve in agreeing upon the best VOD advertising business model(s). And hear highlights from current VOD advertising deployments and trials. Speaker Joseph "Yossi" Wiehs, Product Manager - Advertising, SeaChange International
4:50 p.m. - 5:10 p.m. Social Entertainment: Merging TV Programming with On-Screen Group SMS Social entertainment the next step for social media - will infuse real-time communications seamlessly into TV programming. Using SMS-based group chats on TV, service providers can blend a mobile service into their bundle without even owning a wireless network. This paper details the technical underpinnings of such a blended bundle service, including interfacing with mobile messaging services as well as a service provider's video and broadband infrastructure to create the service and provide a web-based portal for subscribers to create, manage and personalize their buddy lists for chatting on the TV. Technology details will be provided for HFC and IPTV networks as well as incorporate the impact of emerging EBIF, tru2way and IMS environments. In addition, hear data on consumer acceptance and interest in converged services, along with details of potential business models and go-to-market strategies. Speaker Gene Lew, VP - Products & Strategy, Integra5
5:15 p.m. - 5:35 p.m. FMC - If You Think It's Too Early, You're Too Late This session arms network operators with information on how to begin building a high quality, reliable and efficient FMC architecture starting at the edge of the network. Leave with a step-by-step guide for turning a multi year strategy into reality and provide examples of forward-thinking telecom providers who are leading the charge in re-architecting their networks for FMC. Speaker Rishi Mehta, Director - Strategic Product Management, Ericsson, PA Packet Networks
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