Telecom2009:  Broadband & Beyond

April 19-23, 2009 - Las Vegas, Nevada

Marketing Workshop

Download a PDF of the Schedule at a Glance

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Sunday, April 19

1:30 p.m. - 4:00 p.m.

Understanding Consumer Behavior:

What Telecom Carriers Need to Know to Compete and Win the Battle against Cable and Satellite

Designed for all telecom operations and marketing executives responsible for increasing revenue, this two-hour workshop breaks down the drivers of consumer behavior and explains how subscribers choose a provider and purchase additional features and content. Leave with the important facts and insight including telecom's strengths and weaknesses - necessary to increase subscribers and revenue at the expense of cable and satellite providers. Hear current data from exclusive video research studies that quantify switching behavior, customer demand, price points and the effectiveness of various marketing tactics and promotional offers. The session concludes with benchmarks for important marketing metrics, such as ARPU, CPGA, and churn. Get tips for using these metrics to track your company's performance.

Speaker  

Tim Owens, President, Cronin Communications

Register today.  

Send your questions or comments to mrebholz@teamlightbulb.com