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Telecom2009: Broadband & Beyond April 19-23, 2009 - Las Vegas, Nevada Business of IPTV Sessions Monday, April 20 / Tuesday, April 21 / Wednesday, April 22
Download a PDF of the Schedule at a Glance
9:10 a.m. - 9:30 a.m. Deploying Advanced Digital Home Entertainment Technologies: Enhancing the IPTV Value Chain Hear how members in the IPTV ecosystem can deploy next-generation technologies that allow consumers to access broadcast, premium and cable content, TV shows and movies as well as music, photos and Internet content, all on a centralized platform. See how implementation of technologies such as interactive program guides (IPGs); media guidance and recognition; rich media, data and metadata; and interoperability based solutions can drive increased adoption of the IPTV platform and enable revenue growth, attract and retain customers, and build more business opportunities. Speaker Richard Bullwinkle, Technologist, Macrovision Solutions Corp
9:35 a.m. - 9:55 a.m. Developing and Integrating the IPTV Ecosystem An end-to-end ecosystem of vendors and system integrators is essential to making IPTV services scalable, and its successful implementation will affect everything from network infrastructure, software, and applications to consumer electronics. This presentation examines why close participation among individual ecosystem partners and a strong service integration program benefits participants and ensures successful deployments. Learn about many levels of integration for a complete IPTV service, from encoders to set tops and from BSS systems to content providers. Ric Brovedani, Director - Business Development, Multimedia Integration Services, Alcatel-Lucent
10:00 a.m. - 10:30 a.m. The Critical Path to Profitability Hear real world examples of the operational challenges faced in the installation, operation and maintenance of complex IP video systems, including unexpected delays, cost over-runs, ineffective installation, operations and maintenance practices and procedures. Leave with a guideline to make major changes to the culture, skills and operating practices which underpin the network operations and customer service organizations. Speaker Tom Laird, VP - Business Development, Mariner Partners
10:35 a.m. - 10:55 a.m. The Next Generation Set-Top Box The three universes (operators, developers, and STB manufacturers), merge when operators attempt to accelerate interactive television application deployments using next generation STBs with more robust processing, memory and graphics rendering power enabling true interactivity within video streams across millions of set top boxes worldwide. This session, drawing on experience from collaborative industry efforts for true interactivity, explores developer programs that accelerate large-scale ITV application deployments. Also, review samples of new and cross-platform interactive applications and functionalities that are being introduced into today's market. Speaker Jaspal Bhasin, COO, itaas, Inc.
11:05 a.m. – 11:55 a.m. Perspectives from a CTO and CEO on IPTV and Broadband SureWest's CTO Bill
DeMuth and Andrew Burke, CEO, Amino Technologies share their perspective on the
technology behind building a significant IPTV business and preparing for the
next generation of broadband. Andrew Burke, CEO, Amino Technologies Moderated by John Abel, Partner, Team Lightbulb
1:00 p.m. - 1:40 p.m. IPTV Services: Monetizing the Crisp Viewer Experience This panel of encryption and content experts shares their takeaways from deployments of advanced video services on all-fiber-optic networks offering. Hear how operators can capitalize on the current dramatic growth in IPTV subscriber numbers by generating incremental revenue streams through the delivery of addressable advertising. See trials of addressable advertising that are currently ongoing with service providers around the globe. Review the high availability of reliable IPTV and personalized video, and explore a new wholesale ad delivery model in which content providers mark off space within content streams to enable the operator to insert ads. Speakers Fabrice Beer-Gabel, VP - Marketing & Business Development, Pilat Media Ken Durand, Senior Director - Software Product Management, TANDBERG Television Jean-Marc Harion, VP - Orange Development Americas, France Telecom John Reister, Chief Architect - IPTV, BigBand Networks Download the combined presentation
1:45 p.m. - 2:35 p.m. IPTV Success Case Study: The Painless Route to Operator Profitability Explore the IPTV deployments of two very different and successful telecom operators; Emery Telecom (Utah) and Lyse Tele (Norway). The operators outline their experiences from both a US and a European perspective, highlighting the different challenges they met along the way and how they have been successful in their markets from both a technical and a commercial perspective. The discussion also highlights the importance of choosing the right technology vendors to ensure growth and profitability. Leave with a better understanding of how and why a telecom company's choice of middleware and conditional access must be right for their market and that the "one size fits all" approach to IPTV deployments cannot work. Speakers Jared Anderson, Chief Business Manager, Emery Telecom Jarle Johnsen, Head of Engineering TV & Media, Lyse Tele Jason Rogers, CTO, Latens
2:40 p.m. - 3:10 p.m. IPTV 2.0 & the Connected Home: What Applications will Drive IPTV Penetration beyond PVR and VOD Explore the threats and opportunities that over-the-top (OTT) services present for today's pay TV service operators, particularly phone companies. The session presents a vision of next generation IPTV services, or IPTV 2.0, which must embrace OTT offerings in order to enhance the value of a managed service offering in contrast to a growing array of free online video delivery models. Leave with an outline of how to differentiate your IPTV service from cable and satellite, drive penetration, and deliver on the promise of the "IP" in IPTV. Speakers Mauro Bonomi, CEO, Minerva Networks Steve McKay, CEO, Entone, Inc. Moderator: Colin Dixon, Practice Manager - Broadband Media, The Diffusion Group
3:15 p.m. - 3:35 p.m. Cloud Computing: Turning Networks Into Media Gadgets This paper explores how advances in cloud computing, virtual storage and faster broadband connections are fueling a new generation of browser-based media services. Imagine turning your web browser into a virtual home theater. The ubiquitous browser will be the development platform of the future, replacing many PC-based media applications and hardware devices such as the DVD player or portable music player. Don't miss a live demonstration. Speaker Alan Lippman, CTO, Twowei
3:40 p.m. - 4:00 p.m. Home Security - The Next Big Revenue Opportunity for Service Providers Virtually all telecommunications, broadband and cable companies are evaluating, trialing or deploying a home security solution to add to their portfolio of services to increase revenues and decrease churn. But jumping into the home security industry with the same offering as traditional home security providers is a colossal mistake. This session discusses the financial opportunity that service providers can experience by offering a home security service, the new technologies that provide a platform to offer a next generation home security solution and the hurdles that must be confronted. Speaker Paul Dawes, CEO, iControl Networks
4:05 p.m. - 4:35 p.m. How Interactivity is Changing the TV Programming Theory Get an overview of the industry's new generation of interactive capabilities. Using examples from trials and early deployments, this session discusses the types of programming innovations that are possible as interactive technologies advance. Interactive platforms, the nascent deployment of network DVR and the "intelligent streaming" of television all hold the promise of keeping more viewers at the television, where their value is greatest, by providing a vast array of new experiences. Examples include: increased viewer control over news viewing accompanied by high-value targeted ads; experiential marketing showcases in conjunction with name-brand sponsors; and a return to sponsor produced programming that ensures that their messages were being seen and heard. Speaker Edgar Villalpando, SVP - Marketing, ActiveVideo Networks
4:40 p.m. - 5:10 p.m. The First 1000 Days It turns out that getting an IPTV service up and deployed is the easy part! But correctly scaling your organization to meet this new demand and adapting primarily voice and data processes and tools to service an entertainment and broadcast business is not as easy as it seems. This panel discussion explores some of the key challenges and "gotchas" that operators have run into as they have grown and built their IPTV business. Moderator: Jonathan Hurd, Director, Altman Vilandrie & Company Speakers Justyn Miller, GM, South Slope Cooperative Telephone Co. Dan Turner, Telus TV
5:15 p.m. - 5:45 p.m. Orange - France Telecom: A Case Study Get an overview of Orange's very successful IPTV service. With more than 1.8 million subscribers, Orange is the leader in Europe for new TV services and a worldwide reference for IPTV. Learn about its multiplatform service and aggressive content strategies to establish a strong business case and to differentiate Orange's product in highly competitive markets across Europe and Africa. Hear how the Orange customer experience is built around an ecosystem of products which is enabled by its home gateway called the Orange LiveBox. Speaker Jean-Marc Harion, VP - Orange Development Americas, France Telecom
8:00 a.m. - 8:55 a.m. Morning IPTV Technology Briefing: Telus' Real-life Customer Service Experiences Ancient copper infrastructure combined with legacy telco service delivery teams usually means some customers slip through the cracks. Explore Telus' pilot program to address customers who cannot get their technical issues resolved, aiming to fix these customers but also to drive and understand key root causes. Hear results of this program and leave with solutions to your chronic IPTV problems. Speaker Dan Turner, Telus TV
9:00 a.m. - 9:20 a.m. Enhanced Service Opportunities Using Broadband For Hosted Games And Business Applications This paper discusses the various issues and solutions that a real time, extremely low latency broadband service offering can provide for consumer and enterprise applications. Hear the various business cases, network and hosting applications, as well as operator advantages for participation and offering such services. Specific graphic intensive applications for enterprise and consumer (games) are explored. Speakers Charles Jablonski, VP - Operations, OnLive Tom Paquin, EVP - Engineering, OnLive Read what blogABELISM had to say about the OnLive announcement.
9:25 a.m. - 10:15 a.m. How IPTV Operators Can Get a Bigger Piece of the Advertising Pie By leveraging their IP networks, customer base, and established customer relationships, IPTV operators are positioned to deliver the accountable, addressable and interactive solutions to drive advertising ROI and capture a piece of the advertising pie. This panel of experts discusses implementing advanced advertising, turning demographic data into information advertisers want, and adopting linear ad insertion which delivers ads to consumers. Is it possible to provide more relevance at reasonable CPMs that don't invade consumer privacy? Speakers David Griffiths, Global CEO & Founder, ioko Rick Mallon, VP Product Management, Sigma Systems Yoav Schreiber, Senior Analyst, Digital Media, Current Analysis Moderator: Gary Schultz, President/Principal, Multimedia Research Group, Inc. Download the presentation for the entire session.
10:20 a.m. - 10:40 a.m. Home Entertainment Networking: The Secret Ingredient in a Successful IPTV Deployment In this lively and informative talk, learn how to build home entertainment networks that are fast, reliable, and inexpensive to deploy. Hear the best practices of leading service companies deploying HD-based IPTV solutions and discover the key pitfalls to avoid, technical misperceptions about Wi-Fi and Ethernet networks and how technologies such as HomePNA and G.hn can deliver the next generation of content and applications at half the cost of alternative technologies. Speaker Bill Simmelink, President, CopperGate Communications
10:45 a.m. - 11:15 a.m. Stress Testing for IPTV Service See an interactive demonstration of IPTV network testing during the service deployment life cycle, ensuring profitability through reliable, available and secure service deployments. This exhibition encompasses many types of IPTV products including video servers; CMTS; IMS Core; media control and distribution functions; subscriber management systems; home gateways; set-top boxes; multimedia terminal adapters; and DSLAMs. See IPTV traffic interacting with a real IPTV service using a variety of challenging traffic while holistically monitoring any corresponding effect(s) on the system, isolating fault conditions as they happen. Speaker
11:20 a.m. - 11:50 a.m. Now Playing! New Ways to Distribute Digital Entertainment While Increasing Dollars Next generation technology is extending the home digital experience from set-top to laptop to mobile phone, creating new opportunities for offering diverse media-rich content, extending services and increasing revenue. Through the use of demonstrations, this session provides an overview of cutting-edge technologies for digital consumption. Speaker Whit Jackson, VP - Business Development and Studio Relations, SecureMedia
11:55 a.m. – 12:55 p.m. A Marriage Made in Broadband Heaven: Big Bandwidth Content and Big Broadband Speed Join USTelecom President and CEO, Walter McCormick, as he moderates a lively discussion between telecom and content aggregator executives focusing on the future of broadband and all that it makes possible for our economy and quality of life. From entertainment to healthcare to education to environment to security and homeland defense, broadband will continue to improve all lives. Moderator Walter McCormick, President & CEO, USTelecom Speakers: Link Hoewing, VP - Internet & Technology Policy, Verizon Ron McCue, COO, Silver Star Communications Steve Oldham, President & CEO, SureWest Tom Paquin, EVP - Engineering, OnLive
1:20 p.m. - 1:50 p.m. Integrating the Social Network Experience: Fad or Reality The viral spread of social networking is revolutionizing the way we communicate, and changing the way we use our leisure time. Studies show that social networkers are spending more hours on-line and less time watching TV. Harnessing the interactive nature of IPTV, service providers have the potential to reverse that trend, by merging the social network experience with television. But what is the real opportunity? And what are the business and technical integration challenges? Mariner Partners will examine Social Networking TV from the following aspects: - The service challenge: Can on-line social networking translate to the TV experience? What are the service limitations? What are the new opportunities? - The business challenge: Can a TV service provider make money from social network services? What are the potential revenue models? - The technical challenge: Will IPTV support social networking out of the box? What are the integration hurdles to overcome? What are the technical limitations, and will they limit service viability? Speaker Marc Savoie, VP - Product Management, Mariner Partners
1:55 p.m. - 2:15 p.m. How Social Networking is Reshaping the Media and Communications Landscape This session provides the latest data on social networking trends and evolving business models, including the role and strategy of the different players in the evolving Internet ecosystem and the potential and importance of social networking for each of these parties. Also, hear the actions parties should take if they wish to be part of the changing landscape. Speaker Judith List, Americas Telecommunications Industry Leader, IBM Global Business Services
2:20 p.m. - 2:40 p.m. IPTV: Important, But Not a Telco's Panacea While the numbers for IPTV are glowing - Informa predicts that by 2010, there will be 25.9 million IPTV subscribers worldwide - service providers should offer multiple advanced IP-based voice, data and video services that maximize revenue potential from the complete range of new broadband services. Leave this session with a strong understanding of the growth potential of several important IP-based broadband services, gain knowledge of the optimal network infrastructure to offer a wide range of IP-based broadband services. Speaker Russ Sharer, VP - Marketing, Occam Networks
1:00 p.m. - 1:40 p.m. Comcast, BitTorrent, the FCC and You: What the FCC's Decision Means for your Network The FCC's recent order sanctioning Comcast puts providers on notice of new expectations. This paper outlines what the FCC had to say and informs telecommunications providers about the best practices for quality of service, converged (voice/video/data) service, and regulation in light of the latest "network neutrality" ruling. The vast majority of service providers have implemented Quality of Service, filtering techniques, and other methods to help to avoid network bottlenecks caused by worm and virus infections, converged voice/video/data services, broadband users, file sharing, and other network conditions. Do they meet the FCC's expectations? Speaker Doug Hass, Director - Business Development, ImageStream
1:45 p.m. - 2:05 p.m. Deep Packet Inspection and the Privacy Debate The paper examines origins of the privacy debate and online advertising in the United States beginning with the Federal Trade Commission's examination of the issue beginning in 2000. Learn about the impact Deep Packet Inspection had on the debate, the Congressional investigation of it as well as the recent class action lawsuit filed against NebuAd and other users of NebuAd's technology. Speaker Ronald W. Del Sesto, Jr., Partner, Bingham McCutchen LLP
2:10 p.m. - 2:50 p.m. Net Neutrality - What is it? Where is it Going? One reason that Net Neutrality is such a hot topic is that there has been, and continues to be, a serious debate as to what the term "Net Neutrality" means. This presentation reviews the evolving debate over the substance of Net Neutrality proposals, and the reaction of the FCC, first in its 2005 Internet Policy Statement, and more recently in its 2008 Comcast Network Management Order. Leave with insight into where Net Neutrality is going, including the fall-out from and the future of the Comcast Order and evidence of where the new FCC in the Obama administration is headed on the issue. Will the FCC try to impose Net Neutrality regulations on the provision of IPTV video services? Speaker Paul Feldman, Attorney, Fletcher Heald and Hildreth
2:55 p.m - 3:40 p.m. Content Encounter – Make Money from Digital Media This presentation is an overview of Content Encounter and provides insight into digital media’s new business models and market structure. Learn about the roadblocks in the current value chain and what media companies and Communication Services Providers (CSPs) each need to do in order to implement the project’s findings. Content Encounter (located on the NAB Show exhibit floor) is a live demonstration of the content lifecycle management. The Encounter features a series of end-to-end scenarios aimed at showing how CSPs can add unique value to the delivery & distribution of entertainment services such as IPTV, Mobile TV and Over-the-Top services as well as personalized content and advertising. Speakers: Jim Warner, Head of Content, Digital Media & Advertising Innovation, TM Forum Stephen Fleece, Program Director and Head of Value Chains Initiative, TM Forum
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