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[Schedule as of October 12]

9:00 a.m. – 9:15 a.m. 

Program Opening:  Content, Content, Content

Introduction to opportunities and challenge afforded by those who take advantage of digital content. 

Speaker

Dr. Ray Steele, Executive Director of iDMAA and Distinguished Professor, Center for Information & Communication, Ball State University 

9:15 a.m. – 9:30 a.m.

Why Content and Why Now?  The Four Pillars of Digital Content

An overview of why content is the currency of Digital Media including an explanation of the four pillars:  creation/production, distribution, content protection and the business models for digital content.

Speaker

Dr. John Abel, Partner, Lightbulb Communications

9:35 a.m. – 10:15 a.m.

Digital Content 101

The Constitution Center, a digital content user and developer tells why digital media is the centerpiece of The Constitution Center.

Speaker:

Steve Frank, VP - Education and Exhibit, The Constitution Center

10:15 a.m. – Break

10:30 a.m. – 11:30 a.m.

Shiver Me Timbers!  Content Piracy in the Digital World

Piracy can ruin your business plan for making money from digital content.  Big content companies already know this.  Learn how NBC Universal approaches content piracy.   How has the combination of digital content and Internet distribution made it possible for piracy to grow to be a huge problem?

Speaker: 

Greg DePriest, Vice President, Technology Policy, NBC Universal

11:30 a.m.  – 12:30 p.m.

Hands Off My Content!  Who Owns It and How To Protect the Rights to Your Content.

Hear from one of the preeminent lawyers in the land on high technology law and how it applies to digital content.  What does the Digital Millennium Copyright Act mean for protecting your content?

Speaker:  

Dr. Del Smith, JD, Ph.D., Jones Day Law Firm

12:30 p.m. – 1:30 p.m. – Lunch

Speaker

Scott Shamp, Director - New Media Institute, University of Georgia

1:30 p.m. – 2:40 p.m.

Content 102 – Real World Digital Content Experiences Shared

Hear how network operators and content distributors view the world of digital content and how they have made businesses out of the distribution of digital content. 

Speaker

Tim Beekman, President, Safari Video Network

Kurt Kratchman, Chief Strategy Office, Schematic

Walter Delph, Director, FiOS TV's IPTV Content Strategy, Verizon

2:40 p.m. – Break

3:00 p.m. – 3:45 p.m. 

Experience Digital Content at Work

A tour of The Constitution Center’s Main Event and the Digital Media Applications at the Constitution Center. 

3:45 p.m. – 4:45 p.m.

Making Digital Media Pay – Marketing and Economic Opportunities

How do you market and promote your digital content?  How do you make your digital content into a business? 

Speaker: 

Ed Jones, President, Constellation Communications

4:45 p.m. – 5:00 p.m.

Closing Remarks

Drs. Ray Steele and John Abel summarize the day and where do we go from here.

5:00 p.m. – 5:45 p.m. - Reception and Networking

Send your questions or comments to info@lightbulb-communications.com