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Telecom2008: Building Your IPTV Business
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Track: IPTV – It’s About the Content Tuesday, April 15 and Wednesday, April 16
Delivering video over fully integrated and converged IP networks enables network operators to develop stronger relationships with end users and makes the services more relevant. Today, most implementations of IPTV are limited to VOD and program data information, but most of the IPTV deployments are simply cable/satellite substitutes. This will change as the web becomes more of a central distribution network where content can be made to be more easily interactive and responsive to your customers’ unique needs and desires. True IPTV is about the integration of wireless, broadband Internet, and broadband video with full interactivity across all platforms making it a seamless and fully multimedia experience.
The challenge is capitalizing on the many options and knowing how to create and acquire new content to develop competitive services. This telecom content conference explores your video options, including:
Tuesday, April 15
9:00 am to 9:35 am - LVCC N240 Winning the Couch Potato: Differentiation your IPTV Service Delighting your IPTV customer is, without a doubt, your number one priority. Delivering a differentiated offer– one that is customized to your subscriber base with innovative services capabilities is a daunting undertaking. Yet, it’s a very rewarding one - unique and innovative services appeal to viewers, maximize revenue and increase customer loyalty. Often though, middleware implementations restrain your ability to customize your IPTV service. The right middleware can make all the difference! This session will outline step-by-step methods to:
Jaison Dolvane, President and CEO, Espial Jonathan Hurd, Director, Altman Vilandrie & Company Michael Kazmier, CTO, Avail Media Chris Winn, Director - Content Partnerships, RealPage
9:40 am to 10:10 am - LVCC N240 From Gorillas to Guerrillas: IPTV Changes Everything Hear the results of this Yankee Group report on the future of IPTV. The study predicts that by 2011 the IPTV market will have 9.8 million homes, with Verizon accounting for 4.7 million and AT&T for 3.9 million. Furthermore, Yankee Group is predicting that in markets where the service is rolled out, the market share could be as high as 29%. Vince Vittore, Program Manager, Yankee Group
10:15 am to 11am - LVCC N240 True Hollywood Story! The Inside Scoop on Obtaining, Protecting and Broadcasting Studio Content It’s all about content. And the best content for your IPTV implementation comes from the Hollywood film studios and top pay TV programmers. But requirements must be met before you can license studio content for broadband distribution. So where do you start? This Panel of leading experts offers you insight from “how-to’s” of licensing Hollywood content (from completing applications, contacting distributors and content aggregators) to implementing content security required by the studios. Greg DePriest, VP - Technology Policy, NBC Universal Bethany Gorfine, President and CEO, Federal Hill Communications Whit Jackson, VP – Business Development and Studio Relations, SecureMedia Kevin Kenworthy, COO, EVP and Founder, National Telco Television Consortium
11:10 am to 12:10 pm - LVCC N240 Content Encounter: Managing the Digital Media Lifecycle Content Encounter is the TM Forum’s ground-breaking, interactive demonstration for managing the creation, delivery and consumption of content & multimedia services. Content Encounter brings the communications & media industries together and moves them forward enabling business partners across the value chain to achieve market success. Lee Chow, Director - Video Product Management, AT&T Bill Howard, Digital Media Solutions Lead, Cognizant Technology Solutions Matt Milford, Fellow & Director - Business Development, Motorola Moderator: Jim Warner, Vice-Chair and Head of Content/Media Sector, TM Forum
1:00 pm to 2:30 pm – LVCC S222 NAB Show Super Session IPTV Right Now – Where We Are and What We Have Learned A global view of the technology, with a focus on real-world implementation experiences, content and service provider lessons learned, and an analysis of trends in connected TV over the next 12 months. Executive Panelists Brian Levy, VP and CTO, Communications, Media, and Entertainment, Hewlett-Packard Art Hair, CTO, The Walt Disney Company Dan York, Executive Vice President, Programming, AT&T, Inc. Keynote: Enrique Rodriquez, Corporate VP, Microsoft TV Moderator Vince Vittore, Program Manager- Enabling Technologies Service Provider Group, Yankee Group
3:00 pm to 3:30 pm Billions in Infrastructure Not Required: Achieve the Elusive Triple Play Today’s home entertainment industry is saturated with technologies and services that provide individual, limited or niche offerings, leaving consumers with an overwhelming volume of content, set-top boxes and devices to piece together and manage. Faced with this daunting chore, consumers seek out the convenience and simplicity provided by companies offering bundled services. As competition for customers intensifies, carriers must find efficient and economical ways to leverage existing technology and infrastructure to differentiate their offerings and maintain relevance with consumers. Dr. Buno Pati, Building B co-founder and chief executive officer, created his company to address all the disruptions in the industry to deliver a sophisticated television experience, complete with a comprehensive content offering (broadcast and cable TV, Internet, movies) that is easily and wirelessly delivered to the home television using a combination of broadcast and broadband technology, creating a unique, personalized, on-demand viewing experience for the consumer.
Even with all the technology available today, many carriers are still shut out of the “triple play” game unless they can justify investing billions in infrastructure costs. Buno addresses this issue, offer a solution and discuss the value of strategic partnerships to build customer loyalty and grow revenue. Dr. Buno Pati, Co-Founder & CEO, Building B
3:40 pm to 4:30 pm - LVCC N240 Content Identification -- A New Business Enabler This session explores both aspects by looking at the magnitude of the piracy problem, and the solutions that could not only thwart piracy, but possibly further grow the digital content business. As digital content business rapidly expands, and becomes more mainstream, piracy is casting a dark cloud over this growth. There are unique opportunities and challenges facing digital content and service providers. Hear from executives from various stakeholder industries in an open forum panel discussion. John Hallman, Motorola Behzad Shahraray, AT&T Yangbin Wang, Vobile Moderator Sheau Ng, VP - Consumer and Broadcast Technology, NBC Universal
Wednesday, April 16
9:00 am to 9:30 am - LVCC N240 Building Relevance: Using IPTV to Create Market Value. This presentation focuses on IPTV as a relevance enhancer, value creator and differentiator. Using IP to control the delivery of television services adds minimal value in and of itself. However, using IP to build customer interaction models with television as a foundation has enormous value because of its ability to support the creation of consumer viewing models, media consumption habits, spending preferences and inference models. Furthermore, IP facilitates customized advertising, a massively important goal of content providers today as traditional broadcast television loses its luster for advertisers. Steven Shepard, Shepard Communications Group, LLC
9:40 am to 10:15 am - LVCC N240 DRM: Securing a Future for IPTV While many telecom operators throughout the world are in differing stages of IPTV deployments, there is one thing that they all have in common – the need for integrated DRM solutions to secure the content that they’re delivering to customers over multiple platforms. With today’s proliferation of content sharing via set-top boxes, PCs, IPods, mobile devices, and other platforms, DRM does have a critical role in the success of IPTV – at least in the content providers’ eyes. Just how much does DRM impact the success of IPTV services, though, and what role does confidence in DRM security play in the differing nPVR regulations throughout the world. During this session, a few of the global industry’s top IPTV insiders provide some perspective on how global telecom operators are evaluating and prioritizing DRM for their various IPTV services and how those DRM models can be translated by U.S. based telcos into opportunities for content and service expansion. Donald Leake, Program Director for Copy, Protection Business Development, IBM Research Division Greg Zhang, Senior Advisor, China Mobile Yi Zhang, Senior Product Marketing Manager, UTStarcom Moderator Steve Hawley, Sr IPTV Analyst, Multimedia Research Group (MRG), Inc.
10:25 am to 11:00 am - LVCC N240 Unique Telco Content This session explores the differences between traditional linear television programming and what is being offered (or will be offered in the future) by IPTV Service Providers through advanced next generation networks. IPTV provides an enhanced and customized user experience including more personalized content, interactive content and gaming, more targeted marketing and advertising opportunities and many other unique features. Hear from service providers who are leading the charge in changing the way a consumer uses television. Sarah Katt, Content and Business Development, Verizon FiOS TV & FiOS1 Local Channels Larry Wagman, Director of Marketing – Technology, SaskTel
11:10am to 12:25pm - LVCC N240 Corralling the Content Stampede: Delivering Unified IPTV, Broadband and Mobile video Experiences This presentation discusses approaches that both simplify and maximize the distribution of content over multiple platforms and ensure a seamless experience for the end-user. See real world examples of how content is being successfully published and syndicated by content owners across cable, broadband and mobile platforms around the world. Discuss new technologies such as contextual advertising that are emerging to monetize the online video experience beyond standard pre and post roll ads.
Broadband video usage is increasing worldwide with the explosion of user-generated sites such as YouTube. While IPTV/broadband video technology is not yet viewed as a replacement for traditional television models, many service providers and content owners see broadband as a valuable distribution channel to increase subscriber retention and draw additional advertising revenue. Content providers are increasingly more open to digital distribution, but continue to encounter challenges. Implementing rights management systems, establishing licensing agreements and the lack of DRM standards still pose obstacles to potentially lucrative digital media opportunities. However, today there are ways that programmers and telco service providers can publish and distribute content across multiple platforms to maximize advertising revenue. Dave Lively, Director, Video Marketing - Broadband Edge and Midrange Routing Business Unit, Cisco Systems, Inc Marty Roberts, VP - Marketing, thePlatform Steve Robinson, CEO, Panache Technology Matt Sanchez, CEO, VideoEgg Moderator Scott Raynovich, Editorial Director, CMP’s Light Reading Communications Group
1:15 am to 2:00 pm - LVCC N240 Encountering Content: A Dialogue on the Digital Media Market The digital media marketplace is a value chain of players from the communications, media, consumer electronics and web sectors. The one constant is the need to monetize content services in a way that wins and keeps customers. This panel features an open dialog among key players and with the audience. Lee Chow, Director - Video Product Management, AT&T Bill Richardson, National News Director - Metro source Online, Metro Source National News Center Joe Ziskin, VP - Strategy, IBM Moderator: Jim Warner, Vice-Chair and Head of Content/Media Sector, TM Forum
2:10 pm to 5:00 pm - LVCC N240 Content Production Potpourri – Hot Products for Producing Local Content This rapid-paced session looks at what is hot at NAB, particularly in the area of local content production tools. The topics covered will include editing software and workstations, cameras, lighting, sound and hardware. Vendors will demonstrate software and hardware production solutions, while the panelists will provide commentary and ask questions of the demonstrators. This interactive session will be useful for the independent operator that is building their first studio as well as those who wish to improve the efficiency of existing studios. Steve Hawley, Senior IP Analyst, Multimedia Research Group, Inc. and Editor, ipTV News Magazine
Kshitij Kumar, CEO, Tellytopia Ken Pyle, President and Founder, Viodi View Ben Silva, SVP, Zillion TV Corporation
Questions: contact Team Lightbulb at mrebholz@teamlightbulb.com
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