Building Broadband Businesses Summit - Tuesday, October 20, 2009

SUPERCOMM Exhibits - October 21 -23

McCormick Place - Chicago, IL

Track 2:  Broadband Hot Topics:  Sessions That Make You go Hmmm . . . 

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(as of 9/23/2009)

9:15 AM - 10:00 AM                          Room: W179A

Broadband Basics: What You Need to Know about Broadband

Charles Cranford, President, CTCA.info

This session is designed for those who have limited knowledge of broadband, especially the broadband access technologies.  Charles Cranford is a trainer for many different enterprises where professionals need to know the basics of broadband.  Charles’ presentation will focus on four basic broadband access technologies:  coaxial cable, twisted copper pair (and the variations of xDSL technologies), fiber-to-the-home and the many varieties of wireless broadband access.  If you want to learn about broadband access technologies, this is the session to attend.   

10:15 AM - 10:35 AM                                    Room: W179A

Deep Packet Inspection Versus Deep Privacy Invasion, and the Inevitable Future of Networking

Kyle Rosenthal, Executive Director, dPacket.org

Get answers to important DPI questions, including: What is the difference between deep packet inspection and deep privacy invasion? The growth of DPI capabilities in global networks is inevitable. How can the telecommunications industry best prepare to benefit from DPI while avoiding potential pitfalls?

10:40 AM - 11:00 AM                                    Room: W179A

Delivering on the Quality Promise: HD Internet Video over Broadband

Kevin Walsh, VP - Marketing, Zeugma Systems

This session examines Internet video delivery ecosystems that satisfy consumer quality expectations and business models that allow telcos to monetarily benefit by delivering the final ingredient: QOS over broadband networks. Many in the broadband industry believe that Internet video on the family room HDTV is to linear video (cable, satellite, IPTV) what the Web was to AOL in the 1990s: one is the future, the other the past. The only obstacle has been quality. In order to realize the vast potential represented by the infinite expanse of Internet video, consumers expect an Internet video viewing experience that is indistinguishable from a locally attached DVD player. And with advances in video storefronts, content delivery, network technology, and digital media players, this quality hurdle is being rapidly surmounted. The day of the Internet video surfer has arrived. Telcos contemplating their first video offerings may be able to bypass IPTV and move directly to the simpler, less expensive Internet video offerings that are better aligned with consumer viewing trends. Telcos that already offer linear video can add Internet video offerings in order to further increase revenue and expand broadband market share.

11:05 AM - 11:25 AM                                    Room: W179A

Digital Inclusion 3.0: Grow your Broadband Universe and Become a Community Hero at $20 Per New Customer

Don Kent, President, Net Literacy

Broadband competition is becoming fiercer and some say without a quadruple play, service providers are in danger of becoming commoditized over time. Digital inclusion 3.0 (aka Net Literacy) is guerilla marketing with a heart that will differentiate you from the other company and cause your current customers to :) - while you’re adding new customers every week. The secret sauce is the Net Literacy model a replicable and scalable model that uses the power of engaged students, volunteers and community service to help you make a difference in your service area and profit reducing the digital divide. Net Literacy provides turnkey programs ranging from Internet literacy and safety to providing computers to underserved populations at $20.00/computer. Your cost for this program? $0.00 since Net Literacy is supported by wireless, cable, and telco organizations. Shhh! The secret sauce is free. Find out why Net Literacy was honored by our last two Presidents (the last one at a private White House ceremony), endorsed in Microsoft’s digital inclusion guide, and why the European Union’s Commission on Digital Inclusion named Net Literacy one of the 91 best most promising digital inclusion models in the world. All will be revealed in this actionable presentation.

11:30 AM - 11:50 AM                                    Room: W179A

The Critical Importance of Advanced Telecom Network Traffic Monitoring in the Coming Age of Mass Broadband Deployment

Darrell Merschak, Manager - Hosted Applications, Tekno Telecom

The problem of phantom, by-pass, unidentified and uncaptured network traffic has grown to epidemic proportions in current telecom networks. Some estimates are that carriers are experiencing billing data losses in excess of 40% of total network traffic. Carriers must arm themselves with the latest advanced network monitoring technology to capture and better understand revenue and profit maximization. This presentation is about advanced network monitoring technologies and service bureau traffic analysis tools to provide carriers with the ability to bill for this phantom and by-pass network traffic.

11:55 AM - 12:25 PM                         Room: W179A

How to Impose a Bit Cap and have Your Customers Thank You

Vince Vittore, Principal Analyst, Yankee Group

This presentation looks at where telecom operators go wrong when they try to impose consumption limitations on wireline broadband users and how to migrate to a usage-based scenario.  Hear real-life examples of operators that have successfully made the jump and what separates them from the ham handed attempts of others.

12:30 PM - 1:00 PM                           Room: W179A

Broadband Development in the Asia-Pacific: Can the US Ever Hope to Catch Up?

Mark Hukill, Senior Advisor, Pacific Telecom Council

This presentation compares broadband development models with a focus on broadband leaders in the Asia-Pacific region. Can the US ever hope to catch-up? With the U.S. still operating under some of the most limited definitions of broadband only in the hundreds of kilobits per second, many other countries are forging ahead with next generation networks already with 100mbps speeds available to consumers. The US ranks only 15th among all countries in broadband penetration and a miserable 19th--by an entire order of magnitude compared to first place Japan--in download speeds. Some nations are taking bold approaches to viewing broadband facilities as public infrastructure and governments have invested heavily in a variety of ways. Others believe in competitive infrastructure and an unfettered private marketplace. The reality is that most countries succeeding at significantly building broadband are using some combination of both. Everyone is concerned about how to fuel demand and the adoption of advanced applications. Various recent stimulus packages throughout the world have at least the intention to help.

1:10 PM - 1:30 PM                             Room: W179A

When Core Routers Melt

Neil Farquharson, Marketing Manager - Transport Competency Center, North America, Alcatel-Lucent

Leave armed with the latest information on how to DRAMATICALLY increase packet traffic capacity, while simultaneously containing CPU power usage, by transporting packets at the lowest, cost optimized, layers. Traffic growth predictions continue to increase. Contrary to traditional views, core capacity requirements will not grow exponentially: the graph is now a near vertical line STRAIGHT UP! For every 100W of core router power, you need half a Kilowatt of cooling fans. You then need more fans to cool the motors of the primary fans, and then more fans to--well you get the picture. In other words, if we keep selling the current tired story to our industry, the core routers are going to melt. With straight up Exabyte growth: 1. Core router CPU processing power or installed numbers must increase exponentially; 2. Electrical power usage and costs will grow exponentially; 3. Expensive cooling technologies such as water circulation and remote heat exchangers will be required, as will be the electricity to power these, too. 4. Real estate will be required for these cooling technologies despite miniaturization of CPUs and plant, power dissipation still increases.

1:35 PM - 1:55 PM                             Room: W179A

The Myth of Muni Network Failure

Robert Bell, Co-Founder, Intelligent Community Forum

This presentation offers recent examples from across America and around the world, and identifies why and how communities get into the broadband business.  Despite the much-publicized failures of muni network initiatives in San Francisco, Philadelphia and Chicago, muni networks are alive and well. Communities have just gotten smarter about how they collaborate with carriers and technology providers, and in how they invest in infrastructure when collaboration fails. And they are focusing on applications that save government money and expand services to constituents, effectively paying for themselves and the new infrastructure needed to deliver them. Are muni networks a threat, or a new way to develop shared service platforms where the economics do not justify a carrier build-out or over build? It’s all in how you play the game.

2:00 PM - 2:20 PM                             Room: W179A

Cloud Computing and Connected Devices Make the Network Irrelevant

Rick Ducey, Chief Strategy Advisor, BIA Advisory Services

Cloud computing will evolve quickly into the consumer media space. The Supreme Court decision to allow cable operators to offer network DVRs is just the beginning. Streaming and download services to connected devices such as set top boxes, network DVRs, mobile PCs, 3G phones, home media servers, media players, etc. can be packaged in business models where the network adds little marginal value. Product innovation at carriers and service providers is required to remain relevant. Cloud computing in the media space could/will morph CLEC, MVNO, CDN and cable business models and create a new competitive space. What should the telco industry's cloud computing consumer media business models look like to win in the marketplace?

2:25 PM - 2:45 PM                             Room: W179A

Wireless Broadband -- Cloud Computing Enabler?

Rene Sotola, VP - Global Telecommunications Sector, CGI

The session examines the issues to overcome, and the impact this will have on the supplier chain. The PC/wireless device convergence has already started with PC manufacturers branching into wireless devices and wireless device manufacturers branching into netbooks. A similar competition has started among chip manufacturers, initiating a battle for portable computing devices. The evolution of cloud computing and the continued erosion of the walled garden, combined with advances in wireless broadband, could provide the wireless consumer with the best of both worlds: rich mobile computing device choice combined with application execution choice on the device or in the cloud. Is this an obstacle or an opportunity for CSPs and their partners?

2:50 PM - 3:10 PM                             Room: W179A

Broadband's Extended Reach or Lack Thereof

Russ Sharer, VP - Marketing, Occam Networks

Leave this session with the steps rural telcos can take to advance their broadband networks with new or existing equipment and the steps you need to take after receiving stimulus funds. The broadband stimulus package was designed to provide broadband service to rural areas. It was a necessary step in upgrading the infrastructure in areas that need Internet access to determine weather patterns or price share for their crops or for small community hospitals that need to receive up to date information on new drugs or equipment. But how long will the new broadband infrastructure last? Stimulus BIP funds should be spent on broadband infrastructure that will last for 10 years or more. However, 2.5Mbps for the underserved will not be enough bandwidth for 5 years, let alone 10.

3:15 PM - 3:35 PM                             Room: W179A

How Vulnerable is the Bundle? Assessing the Impact of the Economy on US Residential Multiplay Spend

Ben Piper, Research Director - Broadband and Multiplay Markets, Strategy Analytics

Based on data gathered from Strategy Analytics’ nationwide survey of over 1000 US households, this presentation addresses questions around broadband and multiplay consumers' current economic situation, outlook for the future, past, current and future home entertainment and communications spend intentions, and prioritization of individual multiplay bundle components. Specifically, the presentation will provide analysis and answers to the following questions: What effect, if any, has the economic impact had on consumer household expenditures on fixed broadband, residential telephone, digital pay television, and mobile voice and data plans? How will the economy influence household communications/entertainment spend in the upcoming year? Which components of home entertainment and communications do consumers most value, and which would they be most willing to drop? How does bundling (Triple, Quad Play) affect the relative security of individual bundle components? How much less likely are bundled customers to churn than non-bundled?

3:40 PM - 4:10 PM                             Room: W179A

MicroSeconds and Mouse Clicks:  Why Video Won't be the Leading App for 40 and 100 Gigabit Networks

David Gross, President, FreeSky Research

4:15 PM - 4:35 PM                             Room: W179A

Getting Into the Wireless Game: Optimizing the Network for Both Mobile and Non-Mobile Services

Ronen Mikdashi, Associate VP and Head of Product Marketing, ECI Telecom

Hear scenarios for moving toward IP-centric, 3G/4G broadband mobile networks that simultaneously accommodate traffic for key wireline services such as IPTV, carrier wholesale services, and backhauling remote DSLAM traffic. The presentation will look at the business model of offering both wireline and wireless services over a unified, converged IP-MPLS network, including opportunities, limitations, and best practices. The session discusses carrier experiences to date in this area, as well as evaluate the various technology options currently available to enable this kind of transition. Topics addressed include:backhaul network design; migrating toward IP-MPLS; wireless services provisioning and management; business models with cost and break-even; consumer demand for mobile broadband services over the mid- to long-term; services enabled and new revenue streams.

4:40 PM - 5:30 PM                             Room: W179A

Net Neutrality -- What is it, Where is it Going?

Paul Feldman, Attorney, Fletcher,Heald & Hildreth

This presentation reviews the evolving debate over the substance of Net Neutrality proposals, and the reaction of the FCC, first in its 2005 Internet Policy Statement, and more recently in its 2008 Comcast/BitTorrent Order. Learn about what Comcast did that triggered attention, and how Comcast then changed its network management practices. The session also discusses where Net Neutrality is going, including the fall-out from and the future of the Comcast/BitTorrent Order and evidence of where Congress, the NTIA and the new FCC are headed on the issue. Also, learn what provider practices are the focus of Net Neutrality discussions and what issues will trigger Net Neutrality debates in the immediate future?

  For more information contact John Abel at 703-596-4130 or jabel@teamlightbulb.com

> Check out the other track in the Building Broandband Businesses Pre-Show Summit: Broadband Devices and Applications

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Send your questions or comments to mrebholz@teamlightbulb.com