SUPERCOMM Pre-Show Summit:  Building Broadband Businesses - Tuesday, October 20, 2009

SUPERCOMM Exhibits - October 21 -23

McCormick Place - Chicago, IL

Track 1:  Broadband Devices and Applications

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(as of 9/23/2009)

10:00 AM - 10:10 AM                                    Room: W179B

Introduction

John Abel, Partner, Team Lightbulb

10:15 AM - 10:35 AM                                    Room: W179B

Why HD Voice is vital in today's world

Larry Golob, Senior Director of Business Development, Global IP Solutions

Hear where communications can be in the next few years - HD Voice. This session demonstates the difference between narrowband and wideband using GIPS VoiceEngine shifting the speakers voice from narrowband to wideband.

10:40 AM - 11:00 AM                                    Room: W179B

Voice 2.0: Where Telco Meets the Web and Beyond

Sebastian d’Ursel, Chief Operating Officer, Voxbone

Leave this presentation with a new roadmap for VoIP-based services that can help companies provide seamless services and generate more revenues, including: Trends in voice-web development ; Use of APIs and integration of platforms into existing services being Web 2.0- and Voice 2.0-ready; Service reliability, why VoIP is trusted; Anticipating accommodates the needs of emerging next-generation systems; Use cases of services such as iNum, a new +883 code that provides a global telephone number allowing anyone to establish a local presence anywhere in the world.

11:05 AM - 11:25 AM                                    Room: W179B

ADSL and VoIP:  A Poor Combination!

David Mandelstam, CEO, Sangoma

Why VoIP over ADSL often does not work and when it does, both capacity and voice quality are disappointing.  What can be done about it?

11:30 AM - 11:50 AM                                    Room: W179B

IP Application Bundles: The Next Revenue Factory

Steve Crawford, VP - Business Development, Jamcracker

This session explains how a carrier’s core telephony and broadband access services can be combined with on-demand third party applications. In addition, this presentation includes case study examples of how first mover carriers are meeting market demand for unified IP services bundles, while increasing ARPU and reducing subscriber churn. The applications as a service delivery model has evolved beyond the early adopter stage and is now gaining wide spread deployment among large, medium and small enterprises. In the hosted IP applications world, business customers are looking to combine and source telephony, broadband, and application services from one provider. This shift is creating a new order, new challenges, and a major new source of recurring revenue for communications service providers.

11:55 AM - 12:15 PM                         Room: W179B

Ingredients for a Successful Service Innovation Ecosystem

Martin Taylor, Vice President, Product Strategy, Carrier Systems Division, MetaSwitch

Recent numbers for the popular iPhone are impressive: in the first fiscal quarter of 2009 Apple sold over 4,363,000 iPhones; and over 25,000 iPhone applications are available to date. To take advantage of this market opportunity, purely wireline carriers are increasingly looking at how they can deliver applications to mobile phones to supplement their fixed line service, while MVNOs are looking to deliver applications that enhance the communications experience instead of just reselling and rebranding the same vanilla voice service. These applications need not be complicated to be successful, in fact some of the most popular iPhone applications are simple and often seemingly irrelevant (iFart, Yo Mamma So), but they succeed none-the-less. As a result, telephony providers have found themselves at a loss when it comes to developing applications because the opportunities for innovation are not obvious; service providers perceive product creation as having too many hurdles with regulatory issues, billing, testing and design and infrastructure barriers; and the mass market approach is not suitable for high-cost, high-utility applications. In order to succeed, service providers are going to have to embrace innovative devices such as XML applications on SIP business phones. Service providers will also need to enable seamless integration between network services (network address book, shared call list, message store) and parallel APIs for different devices (RESTful XML, JavaScript libraries, EBIF, etc.) to allow for one-touch distribution mechanisms so that users can acquire widgets for multiple device types. Through reusing existing Web 2.0 paradigms, pre-canned widgets, tutorials and GA quality code, service providers can lower their barrier to product creation.

12:20 PM - 12:40 PM                         Room: W179B

Voice Services through HD Voice

Brian Peebles, Chief Technology Officer, Dialogic Corporation

High Definition (HD) Voice, which delivers natural sound, is poised to move from peer to peer IP networks and islands of VoIP in the enterprise to mobile networks. And with voice services still the critical measure of a carriers network, the carriers that move fastest to supporting HD Voice will be in a great position to capture more market share. HD Voice will upset the competitive situation in any market where its offered as consumers will demand these services.This presentation will explore what HD Voice is, where its used today, the role of the handset in HD Voice rollout, what network infrastructure elements need to be upgraded, when they will need to be upgraded, and any implementation issues.

12:45 PM - 1:05 PM                           Room: W179B

Do Cognitive Radios have it Bass Ackwards?

Rick Rotondo, CMO and Cofounder, Spectrum Bridge

Over the past few years the pursuit of cognitive radios has been the Holy Grail for those searching for the next big thing in wireless networks. The idea is that every radio can sense what spectrum is available and tune to use those frequencies in a split second, thus increasing throughput for a given amount of spectrum. To accomplish this, cognitive radios have to be very sophisticated, very agile and unfortunately very expensive. This approach also leads to every radio optimizing its own throughput, but creating massively suboptimal conditions for the networks as a whole. A better approach is to turn the model of cognitive radios on its head! Instead of distributing intelligence into every radio and having them fend for themselves, it is now possible to centralize the intelligence in the network core (server) and make it responsible for dynamic bandwidth allocation for all devices. This approach enables the deployment of far less sophisticated radios, which drives down size, costs and power consumption while enabling network-wide bandwidth and throughput optimization on a global scale. In this presentation we discuss and demonstrate a deployed dynamic bandwidth allocation network, its evolution and its real world performance.

1:10 PM - 1:30 PM                             Room: W179B

Femtocells Services and Applications

Andrew Germano, Vice Chairman, Femto Forum

Femtocells are poised to sweep the world with wireless radio base stations in your home and office using the broadband backhaul to connect you to the Internet. Now that you have this convenient personal coverage station in your living room, what else can you do with it? Integrated applications with your mobile phone allow it to become your universal remote control for your life. This presentation explores some of these interesting and compelling applications.

1:35 PM - 1:55 PM                             Room: W179B

Programmable Communications -- The Network as a Platform

Joseph Hofstader, Architect, Microsoft

This session begins with an overview of the economics behind opening up a telecommunications network for application developers. The technologies that make programmable communications feasible will then be discussed. Also, learn the steps taken by successful companies to drive developers to their platform.  Finally, the session concludes with an overview of efforts currently being taken by industry leaders in programmable communications. Programmable communications is a fast growing trend in the telecommunications industry. From mobile phone manufacturers with application stores to network service providers, companies are realizing the potential for profit growth from applications that provide communications features. Success as a network platform provider requires an understanding of the technical trends that make programmable communications possible as well as an understanding of the necessary steps to drive developers to your platform.

 2:00 PM - 2:20 PM                             Room: W179B

Disruptive Technology Harnessing Common and Garden Broadband Connections

Paul Evans, CEO, Sharedband

Sharedband has developed and patented technology that aggregates the available speed - both down and up - of multiple broadband circuits. Bonding takes place at the IP layer and so the technology is indifferent towards the kinds of circuits being harnessed into a single, faster connection. Standard broadband circuits: DSL, T1, Cable, Fiber, Wireless, 3G may be bonded together for added speed and resilience for an "always up" connection that businesses today are looking for, at a price they can afford. Firmware residing on a low-cost router behind the broadband modem directs packets across the multiple connections and makes adjustments when a change in broadband speed is detected, should a line experience congestion, or go down altogether. This technology provides the benefit of a free backup solution, delivering additional bandwidth for application use, and eliminates the need for a standby line. The solution is delivered as a managed, subscription service available through Sharedband channel partners, or licensed to service providers to run their own branded service.

2:25 PM - 2:45 PM                             Room: W179B

Jumpstart Next-Gen Broadband Application Revenues

Dave Krause, Interactive Broadband Services, Lead Architect, Cognizant Technology Solutions

Cognizant will demonstrate two innovative proof-of-concept consumer applications for Interactive Broadband Services. Our Teen Locator application is a location-based service that locates a family's mobile phones from the consumer’s broadband TV. The demonstration focuses on the 3-way interaction between broadband TV, home phone and mobile phone. The second demonstration is an innovative SportStats application, an interactive web-browsing sport statistic program enabling the consumer to browse game and/or player stats directly on their broadband TV during a live game broadcast. This application also includes additional space for customized advertisements, providing new advertising revenue streams to the Service Provider. These applications are examples of next-generation television and service convergence; enabling consumers to interact with their TV in ways that cannot be done today. Instead of utilizing multiple devices to achieve the same result, Cognizant's applications provide real-time information seamlessly across one device, the broadband TV, and provide another avenue for Service Providers to enhance the Customer Experience by offering their subscribers innovative applications. These applications can also supply the Service Provider with additional subscription service revenues. See how Cognizant has supported clients to stand out amid increasingly tight competition and slowing demand with next generation broadband services.

2:50 PM - 3:10 PM                             Room: W179B

New Chip Technology Enables WiFi Environmental Sensors to Run for Years on a Single AA Battery

Dan Piroli, Senior VP, Point Six Wireless

Learn about an emerging technology called ULP (Ultra Low Power) WiFi. A new generation of silicon chips enables powering a WiFi device for years on a single AA battery. These chips will be embedded into environmental control and security monitoring sensors for use in the Medical, Foodservice, Education, Commercial and Residential Real Estate Markets. Examples of these products include WiFi enabled Thermostats, Supply Chain Data Loggers, Temperature/Humidity, Vibration and Motion Sensors communicating directly over a WiFi network.

3:15 PM - 3:35 PM                             Room: W179B

Using High Performance Low Cost Multi-Use Mikrotik Systems!

Dennis Burgess, CTO, Link Technologies, Inc.

Mikrotik RouterOS software is one of those systems that does everything when it comes to TCP/IP. However, deploying them in telecom, ISP and Wireless networks sometimes is difficult. This session discusses the capabilities, engineering, features and costs associated with using such devices!

3:40 PM - 4:00 PM                             Room: W179B

Optical Network Performance Enhancing Practices--or Keep It Clean

Harvey Stone, Product Manager, MicroCare Corp

The presentation is highly visual and fast paced. It dramatically demonstrates the reasons to clean and the sources of contamination that trouble optical networks. Once the audience is convinced that fiber optic cleaning is truly required, then the What to Clean, When to Clean, Tools to Clean and How to Clean are visually depicted. Pros and Cons of various cleaning tools and cleaning methods are discussed and Best Practices are emphasized. Leave this presentation more knowledgeable and respectful of cleaning practices in optical networks, as well as having enjoyed the show. Objectives: Each attendee should 1. More thoroughly understand and respect the need for cleaning optical networks. 2. Understand the pros and cons of various cleaning tools. 3. See practical How to Clean optical transport components using Best Practices procedures. 4. Develop an appreciation for product stewardship as it relates to personal safety and the environment.

4:05 PM - 4:25 PM                             Room: W179B

Mobile VoIP: Imagine the Possibilities

Larry Golob, Senior Director of Business Development, Global IP Solutions

This paper addresses how mobile applications can be developed that turn voice into IP packets for transmission via Wi-Fi, making it easier for developers to come to market quickly with integrated voice applications, and giving smartphone users a high quality VoIP experience over Wi-Fi, even under adverse network conditions. Hear real-world case studies including: Nimbuzz, who is pioneering the way for Mobile VoIP, offering one-click access to free mobile VoIP calls, chats and messaging to 20K new registrations/day, serving over 600K users globally per month.The popularity of 3G smartphone devices, along with the emergence of applications and faster connectivity, makes it an ideal platform for developing applications that incorporate real-time, VoIP. However, application developers are not audio processing experts, nor do they care to be.

4:30 PM - 4:50 PM                             Room: W179B

Application Driven Communications

Anil Mudichintala, Director, LSI Corporation

Enterprise customers are looking to improve productivity by providing the right balance of business and collaboration activities. Consumers are looking for improved social communications performance using their existing devices or new ones they can purchase at low prices. The key factor that drives ROI for service providers is increased Average Revenue Per User. For system providers, improved business cases with flexible, scalable solutions that can keep power and cost down are key. These demands put pressure on infrastructure providers to build solutions that require a deep knowledge of services and flexibility for programming/reprogramming that can be easily adapted for new service delivery in constantly changing standards and use cases. This presentation addresses three new product areas that help solve the required flexibility while keeping power and cost to a minimum. First, there is Efficient Vertical Integration, where Layer 2/3 functionality builds in application knowledge to provide security and service awareness. The second is Horizontal Integration, which spans across multiple Layer 1 technologies, such as multi-standard radio or programmable radios in wireless access. The third is support for multiple media standards that are able to transcode and seamlessly connect and provide service from any endpoint to any endpoint or server.

4:55 PM - 5:15 PM                             Room: W179B

LTE: Is it too LiTtlE too LaTE?

Stephen Rayment, CTO, BelAir Networks

This presentation reviews mobile broadband demand drivers and projections and details the network architectures, propagation characteristics, coverage and bandwidth limitations of both licensed and unlicensed wireless spectrum and associated protocols. Case studies will focus on specific operator challenges, deployment scenarios and outcomes -- attendees who think they have all the answers may learn that they have not been asking all the right questions. Is the rate at which mobile broadband device and application usage growing going to render LTE yesterday's technology before it's even deployed? Given the relatively lukewarm reception that 3G picocells have received, will their 4G equivalent save the day? Will Microsoft's White-Fi project present new wireless competition for mobile operators?

5:20 PM - 5:40 PM                             Room: W179B

OnLive, a Network based, On-Demand Gaming Platform

Tom Paquin, Executive VP, OnLive

Charles Jablonski, Vice President, OnLive

The presentation describes the OnLive Service offering and operational requirements.  OnLive is Network Based, data center hosted that delivers a full “console” gaming experience to anyone with a broadband connection and simple PC or Mac.  OnLive has developed and implemented technology that allows near zero system latency and enables hosted games services and use by any customer,  Further OnLive has developed a low cost TV adapter that permits direction connection from a consumer TV directly to a broadband service to enable the service.  The various technical challenges, system implementations, network requirements, as well as the OnLive customer beta will be discussed.

For more information contact John Abel at 703-596-4130 or jabel@teamlightbulb.com

> Check out the second track in the Building Broadband Businesses Pre-Show Summit:  Broadband Hot Topics:  Sessions That Make You Go Hmmm...

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Send your questions or comments to mrebholz@teamlightbulb.com